Custom Curated Wine Tours
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custom wine tours


As the owner-operator of Rose Wine Tours, it is my pleasure to personally guide you through the best of Napa Valley and Sonoma wine country. My name is Luke, and I have lived in Sonoma Valley for over twenty years. Rose Wine Tours specializes in private, luxury Napa Valley and Sonoma wine tours designed around your preferences. I work directly with you to create a fully customized wine tasting itinerary featuring premier wineries, boutique vineyards, scenic views, and exceptional food experiences. Whether you’re planning a romantic getaway, celebration, or weekend escape, your day will be seamless, relaxed, and thoughtfully curated.

  • Flat-rate custom eight hour wine tour, contact for pricing

  • Hourly rate available on weekdays, 5 hour minimum

  • 6 person maximum passenger capacity

  • Tasting fees may apply

    Travel in comfort, style, and safety with professional chauffeured transportation, allowing you to fully enjoy world-class Cabernet Sauvignon, Pinot Noir, and the stunning landscapes of California wine country.

Ask about dining options that pair perfectly with an afternoon in wine country

 


 
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What guests are saying

 
 

Elizabeth b.

If you want a great experience in the CA wine country, look no further! We had the pleasure of having Luke with Rose Wine Tours show us beautiful Sonoma and surrounding areas for my mom’s 80th birthday trip. He was professional, personable and just a wonderful person to make our trip so memorable and special. He planned our ‘wish list’ of wineries and countryside to a T. I would highly recommend Luke and his company if you’re planning a trip to the Sonoma and Napa Valley. He is a wealth of information and knows the area inside and out. Can’t wait to go back again someday! Thanks again for everything, Luke!🍷


Captiva U.

We had such an amazing trip to Sonoma and Napa and can’t thank Luke enough for getting us everywhere we needed to be on time and in style! He was great about walking us into the wineries and making sure we got all checked in to our tastings. Very kind and very professional! We appreciated the whole weekend and having one person to help us navigate wine country just made everything easy. Thank you and we will definitely recommend you to our family and friends! Oh and the photography skills were an added bonus!


Shannon R.

I can't say enough good things about Luke and Rose Wine tours. From the initial reach out through the drop off at the end of our day we were well taken care of. We were celebrating a 40th birthday weekend and wanted a Sonoma Tour that took us off the beaten path to some of the lesser known wineries. Luke did not disappoint we listened to the types of wine we liked and the experience we wanted to have and made the perfect itinerary. We had a fantastic day, drank some amazing wine and were relaxed and enjoyed every moment.

 
 
 
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Come Visit

let me Share the beauty of wine country with you.

Call Luke at (707) 338-0401 or, email luke@rosewinetours.com and I will be in touch shortly.

 
 
 
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ABOUT

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Hi! I’m Luke Rose, owner-operator of Rose Wine Tours. I moved to Sonoma Valley when I was a sophomore in high school from Austin, Texas.

Growing up in wine country I have experienced winemaking from the vineyards to the cellar, developing long-term friendships with many local wineries along the way.

Rose Wine Tours was created to share that insider knowledge, local access, and genuine passion for wine country with guests from around the world. My goal is to provide a seamless, elevated experience — introducing you to exceptional wines, breathtaking landscapes, and the people who make this region so special.

Plan ahead and enjoy Sonoma and Napa responsibly with a professional private driver, allowing you to fully relax and experience world-class wines in comfort and style.